For this AS Photography project, I created a fake band named ‘Memento’ and photographed four friends playing the roles of the musicians. I used these images to create marketing communications which included posters, leaflets, downloadable wallpapers and news stories. I also designed merchandise which comprised of a real album for the band (including specially written music and lyrics), apparel, backstage passes and branded plectrums for guitars.
Memento’s album, ’21 Grams’, was premiered on their myspace account: http://www.myspace.com/mementofficial
For this project, I used Photoshop, iMovie ’09 and PowerPoint.