For this AS Photography project, I created a fake band named ‘Memento’ and photographed four friends playing the roles of the musicians. I used these images to create marketing communications which included posters, leaflets, downloadable wallpapers and news stories. I also designed merchandise which comprised of a real album for the band (including specially written music and lyrics), apparel, backstage passes and branded plectrums for guitars.

Memento’s album, ’21 Grams’, was premiered on their myspace account:

For this project, I used Photoshop, iMovie ’09 and PowerPoint.



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