K-Swiss “Kenny Powers: MFCEO” by 72andSunny

It’s incredibly brave of a company like K-Swiss to take a leap of faith with their ad agency, 72andSunny, to create something that’s so distinctive in an overcrowded and indistinguishable marketplace. The entire Kenny Powers campaign is bold, brilliant and bowl-burstingly hilarious. Take a look at them below.

These two promotional videos took home a multitude of awards earlier this year including 3 Cannes Lions resulting from Gold in Branded Content, Silver in Cyber and a Silver in Film Craft.

The content was seeded on websites with similar content such as Funny Or Die, Vice as well as the brands own Facebook channel.


Credits
Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Client: K-Swiss
Creative Director: Barton Corley and Matt Murphy
Designer: Jay Kamath
Junior Designer: Ben Dean
Writer: Matt Heath (Take a look at Matt’s website here – it’s full of amazing things)
Junior Writer: Teddy Miller
Director of Film Production: Sam Baerwald
Film Producer: Danielle Tarris
Director of Interactive Production: Rebekah Jefferis
Interactive Producer: Shoni Gustafson
Interactive Developer: Julian Paez, Joshua Stearns and Doug Hovekamp
Art Producer: Natalie Flemming
Business Affairs: Jessica Reznick and Emma Bojov
Production Company: Caviar
Director: Jody Hill
DP/Cameraman: Jimmy Lindsey
Line Producer: BP Cooper
Executive Producer: Michael Sagol
Still Photographer: Mike Piscitelli
Editorial: Final Cut
Editor: Graham Turner and Matt Murphy
Senior Assitant Editor: Ben McCambridge
Editorial Producer: Jennifer Miller
Executive Producer: Saima Awan
VFX & Telecine: Animal
Flame Artist: Alex Frisch
Producer: Cindy Chapman
Executive Producer: Leslie Sorrentino
Colourist: Allan Stallard
Colourist: Matt Lear
Audio Post: Play Sound
Mixer: John Bolen
Sound Effects: Machine Head
Sound Designer: Stephen Dewey

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