Warner Bros. have created this brilliant living, breeding, bacteria-based billboard to promote their upcoming virus-outbreak thriller, Contagion. Two giant petri dishes were constructed and were “inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion – an artistic interpretation of the spread of a virus as depicted in the film.”
Take a look at the video below and watch the billboard grow before your very eyes:
According the Warner Bros. press release: “The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM — 2:00 PM. The first 50 people who arrived received passes to see “Contagion” in theatres and other themed prizes.”
Having advertising work that is not only eye-catching, creative and memorable but also something which embodies the very message that it is trying to convey shows just how powerful advertising can be. All you need is some imagination, some rules to break and, in this case, bacteria.