‘What Do You Love?’ from Google

Google have released a new site entitled ‘What Do You Love?’ which acts as something of an aggregator of all of Google’s content allowing users to search for what they want and have it resourced across a number of Google applications including images, translation, YouTube and books.

Take a look at the following promotional video for ‘What Do You Love?’ and then give it a try for yourself at www.wdyl.com

It’s a rather lovely idea and ties in well with Google’s current branding operation as they begin to create more of an emotional identity for themselves. This began earlier last year with Google’s first Superbowl advert which can be viewed here.

What are your thoughts on both Google as a brand and their new ‘What Do You Love?’ site?

P.S. If you type in anything that might be considered ‘rude’, Google automatically changes it to kittens. Apparently…

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