The ‘Golden Ratio‘ is an inherent design aspect of the universe found in nature, the clock cycle of brainwaves and eve the human genome DNA. It is described in the following manner:

“Two quantities are in the **golden ratio** if the ratio of the sum of the quantities to the larger quantity is equal to the ratio of the larger quantity to the smaller one. The golden ratio is an irrational mathematical constant, approximately 1.6180339887.“

The Golden Ratio is also commonly used in designs and logos. It is said to make some more attractive to the human eye and this may be way the genius designers at Apple have used it extensively when constructing both their products and their logos. Take a look at the images below supplied by ‘GOLD3N RATIO‘ and see what you think:

Thanks should also go to Thiago Barcelos who also commented on these findings.

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No problem, nice work!

Do you want me to credit you in this blog post by linking to your Twitter?

Cheers,

Paul

Oh yes! I really want it 😉

Thank you!

wow good find on the apple logo! Didn’t really see that one coming. Ill bet we can find golden ratio in many corporate logos.

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Interesting post. Thank you!

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I am really hoping this is an elaborate joke.

Look, if you don’t want to learn anything, why bother coming here to hate? I just don’t get it. Cheers Paul.

Very neat!

Golden fruit of the womb indeed.

There’s a very good reason the golden ratio is found in static forms, animate and inanimate.

It’s because it’s a signature of nature self-designing itself as dynamical (time based), evolutionary, optimising, analogical flows of energy, matter and information.

We as the co-discoverers of this new sustainable design law of nature, call the behaviours Constructal law, and the geometric signatures the Asynsis principle.

The dynamic evolution of the golden ratio links the two.

Beauty is analogical complexity, which emerges optimally from entropy.

http://asynsis.wordpress.com/

http://constructal.org/

https://twitter.com/#!/ASYNSIS

http://hk.linkedin.com/in/nigelreading

http://www.facebook.com/pages/Asynsis/134142719983026

http://www.greendrinkschina.org/news/architect-nigel-reading-co-discovers-geometric-sustainable-design-law-of-nature-how-design-emerges-optimally-from-entropy-via-the-asynsis-principle-constructal-law中/

http://www.forbes.com/sites/anthonykosner/2012/02/29/theres-a-new-law-in-physics-and-it-changes-everything/

http://www.treehugger.com/natural-sciences/constructal-theory-sustainability.html

http://www.facebook.com/AsynsisSustopiaInitiative

Nigel Anthony Reading RIBA

Design Director – Principal

ASYNSIS Architecture + Design

Ideas Realised | Poetic Pragmatism

http://www.asynsis.com/

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I’m a fan

read his bio this year, didn’t expect to like it (or him) as much as I did (:

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