TIME Magazine recently unveiled their new interactive magazine for tablet devices such as Apple’s iPad. In short: it’s brilliant. The interactive articles allows users to become lost in the stories and connect with them as they would connect with a film or television programme. Some may argue that this could trivialise the stories being reported but, in my opinion, this new interactive magazine allows users to experience the raw nature of the stories in a far more compelling and emotive manner.
As the video below states, the publishers are “no longer constrained by the printed page” and articles can be explored in more detail with supporting videos, images and interactive features.
Moreover, this offers a great opportunity for advertisers as you will be able to see from 2:47 to 3:07. I would argue that, in many instances, these engaging and interactive advertisements serve a better purpose than many of the ‘ad-apps’ I’ve tested for the iPhone.