A short feature showing in front of certain copies of ‘Prince of Persia: The Sands of Time’ was spotted by cinema-goers a few days ago  and has now finally surfaced online. The footage shows new shots and behind the scenes footage giving us clues as to how Inception has been developed and constructed. Interestingly, we finally get a look at the rotating-set which was built for the gravity defying hallway fight-scene previewed frequently in the trailers and TV spots; it seems to be a design fairly reminicent of the Discovery Centrifuge set from Stanley Kubrick’s ‘2001: A Space Odyssey’.
The spot is further evidence of the Inception marketing campaign changing gear and beginning to reach-out further into the public. You can view the video below courtesy of Nolanfans.com:
By having a behind the scenes look with new footage of such a highly anticipated movie in a cinema is a brilliant piece of placement. Furthermore, it may be fair to assume that a slightly larger percentage of video game fans would have gone to see ‘Prince of Persia: The Sands of Time’ because it was based on a popular video game, thus, linking back to a target audience singled out for in the previous stage of the campaign (see here for details) for Inception.