Argos seem to be undergoing a slight form of re-branding by placing convenience at the very heart of their selling strategy. The brand are stressing that it is now even easier to use their booking system to have items sent to whichever store is most useful for the buyer. These messages are transmitted in the company’s latest advert where consumers are told that the buying process now consists of three easy steps: Find it. Get it. Argos it.
The professional production design, including the theatrical cinematography, makes the finished advert look more accomplished and trustworthy showing that convenience doesn’t mean a lack of quality.
Argos have also released a free application for the iPhone in the iTunes store (currently the second most downloaded in the free app chart) which allows buyers to shop for the products they want and have them ready for collection at any local store. Download the app for free here: http://itunes.apple.com/gb/app/argos/id370371087?mt=8