To promote the celluloid abortion that is the sequel-spin-off from the ‘Shrek’ series, ‘Puss In Boots’, DreamWorks have created a parody of Wieden+Kennedy’s much adored ‘The Man Your Man Could Smell Like’ for Old Spice. Take a look at this piss-poor pussy parody below:
Why didn’t they end the video with “I’m on a donkey” instead of a horse I guess we’ll never know. The video has, at time of publishing, received 1,184,230 individual views from around the world and the production company have attempted a very social-media oriented approach to their strategy with YouTube being a key component; take a look at the ‘Puss In Boots’ channel here. Recently, a ‘Promoted Tweet’ was used to focus attention on the upcoming release although the box office takings will be the judge of how well this cyber-hype works for our feline friend.